Hansen Orthodontics
We collaborated with Hansen Orthodontics & Aesthetics to design a clean, modern website that reflects their commitment to confident smiles and personalized patient care. The new site highlights their advanced orthodontic services while improving user experience, brand consistency, and visibility in local search results.
Overview
Hansen Orthodontics wanted a website that truly represented their state-of-the-art clinic and approachable care philosophy. The old design lacked clarity and visual appeal. Our goal was to combine sleek aesthetics with intuitive navigation—ensuring patients could easily learn about treatment and schedule consultations from any device. Every detail, from typography to photography direction, was refined to communicate trust, expertise, and modern care.
Results
The redesigned platform now captures the balance between clinical precision and warm patient experience. Through local SEO optimization and a refreshed content strategy, Hansen Orthodontics gained stronger search visibility and higher engagement rates. Online appointment requests increased, and the brand now stands out in El Paso’s competitive orthodontic landscape—both visually and strategically.
