iExpertus

The logo for I EXPERTUS needed to reflect the institution’s mission of teaching seniors how to use smartphones. The design process focused on creating a logo that is approachable and reassuring, emphasizing trust and technology. The color palette was selected based on the client’s request for blue and green, which symbolize reliability, growth, and a connection to nature. The combination of these colors in the logo conveys a sense of calmness and clarity, which is essential for the target audience.