Home builder
281home-buyer leads at $11 to $14 each
New-home video ads with instant lead forms, run for a builder selling in El Paso and Las Cruces.
Read the case study
Social media advertising in El Paso that moves the needle.
Reach your ideal customers on Facebook and Instagram with targeted media buying campaigns built to generate leads, bookings and sales.
Bedrock Digital boardroom, downtown El Paso
Overview
How we approach Social Media Advertising
Paid social puts your brand in front of exactly the right people based on location, interests and behavior. Bedrock Digital combines scroll-stopping creative with smart targeting and disciplined budget management to turn that attention into revenue.
We build campaigns around your business objectives, whether that is filling your calendar, growing online sales or launching something new, and we measure everything. For platform specifics, see the Meta Business Help Center.
Scope
What's included in social media advertising
Every plan is built around your goals. These are the pieces most clients start with.
01
Campaign strategy
Audience research, offer positioning and a funnel plan built around your goals.
02
Lead generation
Instant forms and landing page campaigns designed to bring in qualified leads.
03
Creative production
Ad images, video and copy designed to stop the scroll and drive action.
04
Audience targeting
Location, interest, lookalike and retargeting audiences that reach the right people.
05
Pixel and tracking setup
Meta Pixel and conversion tracking so we optimize toward real results.
06
Testing and scaling
Continuous creative and audience testing, with budget moved to what performs.
Free performance audit
See where your marketing budget is leaking before you spend another dollar.
We review your website, search visibility and ad accounts, then walk you through the findings on a 20-minute call. No pitch deck, no obligation.
- Cost per lead across every channel you run
- Tracking gaps: calls, forms and sales not being counted
- Search visibility versus your top three competitors
- Website speed and conversion blockers
- The first three fixes we would make, in order
Track record
Numbers, not adjectives.
Every figure below comes from real client accounts. We would rather show you the dashboard than sell you a slogan.
$6M+
Ad spend managed for clients over the last three years
450+
Businesses that have trusted Bedrock Digital with their growth
7+
Years running campaigns from downtown El Paso
A+
BBB accredited, with a 5.0 client rating
Client result
$450K → $1M/moad spend → new monthly revenue, in 10 months
One client turned $450K in ad spend into $1M a month in new revenue within 10 months.
Results vary by market, offer and budget. We show you the math before you spend a dollar.
How it works
Audit. Build. Launch. Scale.
Four steps, the same for every client, so you always know what is happening, what it costs and what it is returning.
01
Audit
We pull your real numbers first: cost per lead, close rate, ad account history, search visibility. No plan until we know what the math looks like today.
02
Build
Landing pages, tracking, campaigns and follow-up automations, built to a target cost per lead we agree on together.
03
Launch
Campaigns go live with every call, form and sale tracked from day one, so the first report has real data in it.
04
Scale
We cut what does not pay back, move budget to what does, and grow spend only as fast as the returns justify it.
Which social platforms do you advertise on?
Our paid social work focuses on Meta, which includes Facebook and Instagram, where most local and ecommerce businesses see the strongest results.
Can social media ads generate leads for local businesses?
Yes. Lead generation campaigns on Facebook and Instagram are one of the most effective ways for local service businesses to fill their pipeline.
Do you create the ads?
Yes. Our team handles the strategy, copy and creative so your ads look professional and on brand.
How do you measure results?
We track leads, cost per lead, purchases and return on ad spend, and share clear reporting so you know what your budget is producing.
Trade school
$4.48per enrollment lead, 304 leads in 30 days
Bilingual Facebook ads for a welding school, built around a free tour and payment plans.
Read the case study
Related
Services that pair well with social media advertising
Search and Performance Max campaigns managed to a target cost per lead, with every call and form tracked back to the keyword that earned it.
Consistent, on-brand content that makes the customer who found you on Google trust you enough to call.
AI-powered follow-up, CRM and automations that answer every lead in minutes, because speed to lead is the cheapest growth lever there is.
Taking new clients this quarter
Ready to talk Social Media Advertising?
Book a strategy call. We will look at where you are today and tell you honestly what we would do first.
416 N Stanton St, Suite 701, El Paso, TX