JR’S Junior’s logo needed to represent both truck detailing and crane rental services, all without the use of images. The goal was to create a masculine logo that conveyed strength and reliability. The design process focused on selecting a bold, robust typeface that could stand alone as a symbol of the company’s identity. Through careful consideration of the lettering and spacing, the logo was crafted to exude a sense of power and professionalism, perfectly aligning with the company’s industry and services.
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