Auto dealership
$1.6M to $2.9Mgross sales per month, approximate
A dealership that was spending on ads with no way to measure them. We fixed the system first, then the campaigns.
Read the case study
Digital marketing in El Paso, measured in revenue.
Bedrock Digital is a performance marketing agency at 416 N Stanton Street in downtown El Paso. We run search, social and AI systems for more than 450 businesses, and we report the numbers that matter: cost per lead, cost per sale and return on ad spend.
The Bedrock Digital boardroom, downtown El Paso.
What digital marketing looks like when it is measured
Most marketing companies in El Paso report impressions, followers and clicks. Those are not results. A result is a phone call from a new patient, a lead form from a home buyer, a signed contract. We track every call, form and sale back to the campaign and keyword that produced it, so you can see what each lead cost and what it was worth.
That is the difference between marketing you hope is working and marketing you can put a number on.
Digital marketing services for El Paso businesses
Everything your growth needs is under one roof, so the website, the ads and the follow-up are built to work together instead of by three different vendors.
- SEO: local, technical and content SEO tracked to calls and leads, not just rankings
- Google Ads: search and Performance Max campaigns managed to a target cost per lead
- Facebook and Instagram ads: lead campaigns built around your offer and scaled on return on ad spend
- Social media management: consistent, on-brand content that builds trust before the call
- Web design and development: fast, custom sites built to rank and convert
- AI growth marketing: CRM, automations and AI follow-up that answers every lead in minutes
- Video, photography and creative for ads and social, shot in El Paso
Proof
Results from El Paso campaigns
Every figure comes from the ad account, analytics or sales report behind it.
Home builder
281home-buyer leads at $11 to $14 each
New-home video ads with instant lead forms, run for a builder selling in El Paso and Las Cruces.
Read the case study
Trade school
$4.48per enrollment lead, 304 leads in 30 days
Bilingual Facebook ads for a welding school, built around a free tour and payment plans.
Read the case study
ENT practice
30 to 1,000+organic visits per month
An ENT practice whose website was invisible on Google. Six months of SEO turned it into a patient source.
Read the case study
How much should an El Paso business spend on marketing?
It depends on your margins, your market and how fast you want to grow. Many of our local campaigns start with $1,000 to $1,500 a month in ad spend plus management, and grow only as fast as the returns justify it. Sun City Welding Academy generated 304 leads in 30 days on $1,361.68 in spend. Winton Homes produced 281 home-buyer leads on about $3,500.
Before you spend a dollar, we look at your real numbers: cost per lead today, close rate, ad account history and search visibility. Then we agree on a target and build toward it.
Who we work with in El Paso
Seven years in this market have taught us how each of these industries actually wins customers, which campaigns pay back and which ones only look busy.
- Healthcare and medical practices: nephrology, ENT, sleep medicine, oral surgery, pediatrics, home care and hospice
- Home builders, contractors and home services companies
- Manufacturers and industrial companies selling to buyers far beyond El Paso
- Auto dealerships and automotive businesses
- Trade schools and training programs
- Restaurants, coffee roasters, bakeries and local retail
- Law firms, financial services and other professional services
Why work with a digital marketing agency in El Paso
El Paso is its own market. It is bilingual, it is spread across the West Side, East Side, Northeast, Central and downtown, and it reaches into Las Cruces and Horizon City. Campaigns that work in Dallas or Phoenix do not automatically work here. We have run campaigns in this market for seven years, from a downtown office you can walk into.
We are a full-service marketing and advertising agency, so strategy, creative, media buying, web development and reporting all come from the same team.
Where our El Paso clients are
- Downtown El Paso
- West Side
- East Side
- Northeast El Paso
- Central El Paso
- Far East El Paso
- Upper Valley
- Lower Valley
- Horizon City
- Socorro
- Sunland Park
- Las Cruces
What to ask any marketing company in El Paso before you sign
The right questions separate an agency that produces customers from one that produces reports.
- What will you track, and will I see every call and form with its source?
- What cost per lead are you aiming for, and how did you get that number?
- Who owns the ad accounts, the website and the data if we part ways?
- Which El Paso businesses can I talk to about your work?
- How often will we meet, and what will the monthly report actually show?
How we start
Every engagement starts with an audit of your current marketing and a strategy call, at no charge. If we can help, we will tell you what we would do first and what it costs. If we cannot, we will tell you that too. Campaign plans run on 4, 6 or 12 month terms.
How it works
Audit. Build. Launch. Scale.
Four steps, the same for every client, so you always know what is happening, what it costs and what it is returning.
01
Audit
We pull your real numbers first: cost per lead, close rate, ad account history, search visibility. No plan until we know what the math looks like today.
02
Build
Landing pages, tracking, campaigns and follow-up automations, built to a target cost per lead we agree on together.
03
Launch
Campaigns go live with every call, form and sale tracked from day one, so the first report has real data in it.
04
Scale
We cut what does not pay back, move budget to what does, and grow spend only as fast as the returns justify it.
What does a digital marketing agency in El Paso do?
Bedrock Digital plans and runs the marketing that brings a business new customers: SEO, Google Ads, Facebook and Instagram advertising, social media management, website design and AI-powered lead follow-up. We track every lead back to its source and report cost per lead, cost per sale and return on ad spend.
How fast will I see results?
Paid campaigns produce leads within days of launch. Sun City Welding Academy saw 304 leads in its first 30 days. SEO builds over months: Tigua Inc. doubled its traffic in the first 30 days after a rebuild, and El Paso Head and Neck Surgery grew traffic 300% over six months.
How much does digital marketing cost in El Paso?
Pricing depends on the services you need and the ad budget that makes sense for your market. Many local campaigns start with $1,000 to $1,500 a month in ad spend plus management. Book a strategy call and we will recommend a plan with clear pricing.
Do you work with businesses outside El Paso?
Yes. We are based in downtown El Paso and also work with businesses in Las Cruces, across Texas and around the United States. A Dallas office is opening soon.
What industries do you work with?
Healthcare practices, home builders and contractors, manufacturers, auto dealerships, trade schools, restaurants and coffee roasters, law firms, senior care and home care providers, and small and mid-size businesses across El Paso.
How do you report results?
You get a dashboard with live web analytics, SEO tracking and website health, plus monthly reports that show leads, cost per lead and return on ad spend for every campaign.
Is there a long-term contract?
Campaign plans run on 4, 6 or 12 month terms, with lower monthly pricing on longer terms. We will recommend the term that fits your goals.
Can you take over campaigns another agency set up?
Yes. We audit the existing ad accounts, website and tracking first, keep what is working and fix what is not, and you keep ownership of every account.
Do you run campaigns in Spanish?
Yes. We write and run campaigns in English and Spanish, which matters in El Paso where many customers search and read in both.
Start here
Get your plan.
Six quick questions, then a free strategy call built on your numbers. We reply within one business day.
Digital marketing El Paso: what to expect from Bedrock Digital
Digital marketing El Paso businesses can trust starts with numbers you can check. Our digital marketing El Paso team works from 416 N Stanton Street, Suite 701, and every digital marketing El Paso campaign we run is tracked from the first call to the final sale.
Good digital marketing El Paso work is simple to describe. We audit your current numbers, build the tracking and campaigns, launch, and then scale only what pays back. That is the same four steps for every digital marketing El Paso client, from a local restaurant to a home builder.
If you are comparing options for online marketing El Paso owners often ask the same thing: what will I get for my budget? Our digital marketing El Paso plans typically begin with $1,000 to $1,500 a month in ad spend plus management. Sun City Welding Academy generated 304 leads in 30 days, and Winton Homes produced 281 home-buyer leads. Those results are why digital marketing El Paso buyers keep asking us for case studies first.
Your El Paso digital marketing plan can include SEO in El Paso, web design in El Paso and Google Ads management, all under one roof. You can also start from our Bedrock Digital homepage to see everything we offer.
To understand how search works before you invest in digital marketing El Paso campaigns, read Google’s SEO Starter Guide. Strong digital marketing El Paso strategy and a clear plan go together, and we are glad to walk through yours on a free strategy call at (915) 881-9119.