Success Story: Tigua Inc.

Location: El Paso, TX
Industry: Government Contracting & Construction Services
Focus Area: Local SEO and Website Optimization
Target Audience: Government agencies, commercial developers, and businesses seeking fast, reliable construction and contracting services
Objective: Improve online visibility, strengthen keyword rankings, increase organic traffic, and position the company as a trusted partner for contracting services

Tigua Inc. by Bedrock Digital

Tigua Inc., located in El Paso, TX, delivers reliable and efficient construction and government contracting solutions. Known for its ability to complete projects with fast turnaround times—often within 90 days—Tigua Inc. recognized the need to elevate its online presence to reflect its operational excellence.

To achieve this, the company partnered with Bedrock Digital to implement a strategic SEO and website optimization campaign. The goal was to boost search visibility, improve user engagement, and attract more qualified opportunities online.

To position Tigua Inc. competitively in search rankings and better serve its target audience, a comprehensive SEO overhaul was needed.

Build deeper trust with decision-makers and contracting officers by showcasing capability through content

Align SEO strategy with the company’s evolving focus on short-term and commercial projects

Improve technical performance and streamline the website’s backend to ensure fast load times and clean indexing

The Challenge

Tigua Inc. had built a strong reputation through performance, but its website wasn’t capturing that success in search engines. Key issues included:

Low organic visibility for high-intent searches in the government and construction sectors

Incomplete keyword coverage and minimal top-page rankings

Limited SEO-optimized content, particularly in the form of service-specific pages and blogs

Meta titles and descriptions that failed to fully capture user attention or drive clicks

Our Strategy and Results

Bedrock Digital implemented a multi-faceted SEO strategy to enhance Tigua Inc.’s digital footprint.

Keyword Optimization:

We identified 90 relevant and high-performing keywords to target across the site. Six now rank in the top 3 results, and thirteen are on the first page—marking an important improvement in discoverability. The remaining keywords between positions 11–50

Content Development & Blogging:

We introduced consistent content creation via blog posts to keep the website active. This strategy helps improve keyword relevance while also engaging potential clients with informative, targeted content.

Meta and Header Tag Refinement:

All page titles, meta descriptions, and header tags were optimized to include high-intent keywords and improve user click-through rates from search results.

Technical SEO Audit:

We conducted a full website health check to uncover and address issues affecting performance. Improvements to indexing, speed, and mobile usability helped ensure better visibility and smoother user navigation.

Key Results

Our strategic work led to measurable and impactful outcomes:

763 organic sessions in February alone—50.6% of total website traffic
72.87% engagement rate from organic visitors, indicating strong interest in the content
485 total clicks and 6.3K impressions, with an impressive 7.7% CTR
90 total keywords ranked, including 6 in top 3 and 13 in top 10 positions
6 featured SERP placements, increasing credibility and visibility

Average position improved to 12.6, demonstrating competitiveness across target searches

SEO That Drives Results

Within just a few months, Tigua Inc. experienced significant improvements in its online performance. By combining local SEO, thoughtful content strategy, technical enhancements, and ongoing optimization, Bedrock Digital helped position Tigua Inc. for sustained digital growth, lead generation, and stronger visibility across search engines.

If you’re ready to scale your online presence and turn visibility into contracts, let’s build your success story next.