Success Story: Lark Industries

Location: El Paso, TX
Industry: CNC Manufacturing & Secondary Operations
Focus Area: Google Ads Campaign and Website Optimization
Target Audience: International companies in aerospace, defense, and medical sectors
Objective: Modernize website, launch paid ads campaign, and generate qualified B2B leads

Lark Industries by Bedrock Digital

Lark Industries, a trusted CNC manufacturer serving highly specialized industries including aerospace, defense, and medical sectors, recognized the need to modernize its digital presence and attract larger clients through strategic marketing. They partnered with Bedrock Digital to rebuild their website and launch a high-impact Google Ads campaign focused on international lead generation.

Without a modern foundation and scalable ad strategy, they were missing out on high-value opportunities—especially from international buyers seeking U.S.-based manufacturing partners.

Redesign and optimize the website for speed, trust, and performance

Launch targeted Google Ads to generate high-quality leads from niche sectors

Implement advanced tracking tools to monitor conversions and campaign ROI

The Challenge

Although Lark Industries possessed world-class capabilities and certifications, their online presence failed to communicate this value to potential clients. Key issues included:

A slow and outdated website with limited user engagement

No active SEO strategy or keyword targeting in place

Lack of conversion tracking to measure lead performance

No digital lead generation system to consistently attract new clients

Our Strategy and Results

Bedrock Digital implemented a multi-faceted marketing and web performance strategy:

Google Ads Campaign:

We launched a highly targeted Google Ads campaign aimed at aerospace, defense, and international procurement managers. Ad sets were tailored for specific capabilities and markets, maximizing cost-efficiency and relevance.

Website Redesign:

We rebuilt the website to reflect Lark’s high-end manufacturing capabilities, improving both the aesthetic and technical performance, including mobile responsiveness and site speed.

3. Conversion Tracking Setup:

We implemented Google Analytics and Tag Manager to properly track conversions from paid ads and user behavior across the site, giving Lark full visibility into campaign performance.

Key Results

Since May 2024, the website has demonstrated consistent growth in search visibility and user engagement.

Total Clicks: 535 – indicating steady interaction from search users.
Total Impressions: 25.9K – showing strong and growing presence in Google search results.
Average CTR: 2.1% – a solid indication of user interest.
Average Position: 40.4 – reflecting continued exposure across a wide range of relevant keywords.

SEO That Drives Results

Lark Industries is a prime example of how precision marketing and web optimization can fuel real business growth—even in highly technical B2B industries. In just three months, Bedrock Digital helped turn digital leads into million-dollar revenue. Our strategy was built on clarity, speed, and measurable performance—qualities that align perfectly with Lark’s own manufacturing standards.