CNC manufacturing
$1M/yrcontract from Google Ads leads, within 3 months
A CNC manufacturer serving energy, medical and aerospace customers. A rebuilt site and hyper-targeted search ads brought in the right kind of lead.
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Case study · Torresdey Motors · Auto dealership
Torresdey Motors: from $1.6M to $2.9M a month in gross sales.
Torresdey Motors came to us with an outdated dealer management system, no clear view of what marketing returned and an ad budget that was being spent without results. We rebuilt the plumbing first, then put real money behind search.
This Torresdey Motors case study shows what happens when tracking comes before spending. Torresdey Motors is an El Paso dealership that sold 45 to 85+ vehicles per month, and Bedrock Digital managed about $500K in ad spend over 10 to 11 months. In this Torresdey Motors case study, gross sales grew from about $1.6M to $2.9M a month, based on dealership sales reporting and the managed ad accounts.
We started by implementing DealerSocket and setting up conversion tracking and analytics, so every lead and sale traced back to its source. We then ran organic SEO and paid search together, installed click-fraud protection, and rebuilt and scaled the campaigns. Read this Torresdey Motors case study alongside our Google Ads management and SEO services pages, or return to the Bedrock Digital homepage. Want a Torresdey Motors case study of your own? Book a strategy call or call (915) 881-9119.
Client website: torresdeymotors.com
Torresdey Motors, El Paso, TX
45 to 85+
vehicles sold per month
$500K
ad spend managed over 10 to 11 months
$1.6M to $2.9M
gross sales per month, approximate
Source: Figures from dealership sales reporting and the managed ad accounts. Monthly gross is approximate.
The problem
Torresdey Motors case study: where the dealership started
- Outdated dealer management (IDMS) system
- No streamlined sales process between reps and the dealership
- No clear view of return on marketing spend
- No organic search presence
- Ad budget going out with nothing to show for it
What we did
What Bedrock Digital built for Torresdey Motors
- Implemented DealerSocket to streamline sales reps and dealership operations
- Set up conversion tracking and analytics so every lead and sale traces back to its source
- Ran organic SEO and paid search together
- Installed click-fraud protection to stop wasted clicks, then rebuilt and scaled the campaigns
Services used
The services behind the numbers
Search and Performance Max campaigns managed to a target cost per lead, with every call and form tracked back to the keyword that earned it.
Own the searches that matter in your market. Local, technical and content SEO tracked to calls and leads, not just rankings.
AI-powered follow-up, CRM and automations that answer every lead in minutes, because speed to lead is the cheapest growth lever there is.
Design, build and sustainment contractor
+101.5%website traffic in the first 30 days
An enterprise contractor with a slow site on the wrong server. We rebuilt it on proper infrastructure and gave Google something to rank.
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Taking new clients this quarter
Want numbers like these?
Book a strategy call. We will look at your current cost per lead and tell you, honestly, what we would do first. Ask how this Torresdey Motors case study could apply to your business, and what we would measure first.
416 N Stanton St, Suite 701, El Paso, TX