Marketing insights for El Paso businesses, from the Bedrock Digital team.
Strategy, search, advertising and AI insights from the Bedrock Digital team.
What we write about
Insights is where we write down what we learn running campaigns for more than 450 businesses: what a lead costs in El Paso right now, which Google Ads settings waste money, how a medical practice gets to the top of the map pack, what a website needs before it can rank. Short, specific and based on real accounts.
New articles are on the way. Each one will link to the campaign or website it came from, so you can check the numbers yourself. In the meantime, the pages below cover the questions we get asked most, and the case studies show the work behind the answers.
- How much a website costs in El Paso and what decides it
- What a good cost per lead looks like for home builders, contractors and medical practices
- Local SEO for El Paso: Google Business Profile, reviews and the map pack
- Google Ads mistakes that burn budget in a bilingual market
- How to tell if your marketing agency is reporting results or activity
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