Home builder
281home-buyer leads at $11 to $14 each
New-home video ads with instant lead forms, run for a builder selling in El Paso and Las Cruces.
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For established roofing companies
Your brand. Your pipeline. Your next roof.
Roofing leads, built around your business. Build a source of roofing inquiries around your business. Your campaigns. Your customer relationships. A clear view from first call to completed job.
A focused 15-minute conversation. A clear next step.
Owned pipeline.Built around you.
See what happens after the click.
- Qualified inquiryService area and need
- Attended inspectionReal opportunity
- Estimate presentedDefined scope
- Completed roofContribution tracked
Example workflow. No performance figures are implied.
- 1Your ad accounts
- 2Your customer records
- 3Your sales outcomes
Watch first
Watch how the Owned Roofing Pipeline traces demand from inquiry to installation.
- Demand under your name
- An intake built for roofing
- A cleaner inspection handoff
- Your cost per won job
- 450+ businesses served
- 7+ years in business
- BBB accredited, A+
Built around your business
Stop measuring growth at the form fill.
A cheap lead can still be an expensive distraction. The useful question is how much it costs to win a job your crews can deliver profitably.
Demand
The storm should not be the strategy
Build a retail campaign first. Add weather-related campaigns only when conditions, claims and crew capacity support them.
Response
The next call has no owner
Assign inquiries, acknowledge requests and keep a clear handoff to the person booking inspections.
Visibility
Lead reports stop too early
Connect spend to qualified calls, attended inspections, estimates and completed jobs.
Your launch offer
The Owned Roofing Pipeline
Build demand you can trace from inquiry to installation.
01
Demand under your name
A dedicated roofing conversion page and launch ads in accounts your company owns.
02
An intake built for roofing
Qualify service area, repair or replacement needs, property type and timing.
03
A cleaner inspection handoff
A defined follow-up workflow, missed-inquiry recovery and an inspection booking process.
04
Your cost per won job
A stage-based report that shows where opportunities progress and where your team can improve.
Included launch assets: inspection intake script, retail offer map and a storm-response creative checklist.
Every plan includes a priority landing page, two launch creatives from supplied footage, basic inquiry routing and an initial follow-up sequence. Additional pages and production are scoped before kickoff.
Production volume, program count, website scope, software charges and account ownership terms are confirmed in writing. Local Services Ads depend on eligibility and availability.
Launch commitment
Your launch. Our accountability.
Launch-ready within 21 calendar days of a completed kickoff, or receive a credit equal to your first month’s management fee.
How the launch commitment works
Completed kickoff means signed scope, funded advertising accounts, required access, approved offer and copy, usable footage, and a named contact. Launch-ready means the agreed priority page, two creatives, tracking checks, and core intake workflow are ready to activate. Client changes, missing materials, or platform reviews pause the affected timeline. The credit is applied to future management fees, capped at one monthly fee; it does not refund media spend or guarantee leads, revenue, or enrollments. A full website follows the separate delivery milestone in your signed scope.
Make the economics visible
Growth should pencil out.
Enter contribution after labor, materials, commissions and other direct job costs.
0Additional completed roofs needed per month
Marketing cost divided by contribution, rounded up. Illustrative break-even model, not a results forecast. Align costs and contribution to the same time window. Excludes additional overhead, taxes, financing costs and the cost of cash arriving later.
Proof
Results from campaigns we run
Different industries, the same system: tracked leads, a target cost per lead and budget moved to what pays back. Every figure comes from the account behind it.
Roofing leads: what the system looks like
Roofing leads are only valuable when your crews can turn them into profitable jobs. Our roofing leads system builds a source of inquiries around your business, your campaigns and your customer relationships, with a clear view from first call to completed job.
A cheap lead can still be an expensive distraction, so we measure roofing leads by what it costs to win a job your crews can deliver. We start with a retail campaign and add weather-related campaigns only when conditions, claims and crew capacity support them. Every inquiry needs an owner, a quick acknowledgement and a clear handoff to the person booking inspections.
Bedrock Digital is based in El Paso and has worked with more than 450 businesses over seven years. Torresdey Motors went from about $1.6M to $2.9M in monthly gross sales after we fixed tracking first, and Winton Homes produced 281 home-buyer leads at $11 to $14 each. We bring the same discipline to roofing leads.
We commit to a launch-ready system within 21 calendar days of a completed kickoff, or a credit equal to your first month’s management fee. Plans run on a 12-month term, and advertising spend is paid directly to the platforms. Local Services Ads depend on eligibility and availability.
Explore the Bedrock Digital homepage, Google Ads management and web design to see how the pieces fit. For industry background, visit the National Roofing Contrac tors Association. Then call (915) 881-9119 to talk about roofing leads for your company. Better roofing leads mean fewer wasted inspections, and strong roofing leads start with a plain answer in numbers.
Roofing leads need an owner, a quick acknowledgement and a clear handoff to the person booking inspections. We measure roofing leads by what it costs to win a job your crews can deliver. Our roofing leads work starts with a retail campaign before any weather-related campaigns. Winton Homes produced 281 home-buyer leads at $11 to $14 each, and we bring that discipline to roofing leads.
Bedrock Digital has served more than 450 businesses, so roofing leads are one more system we build with care. Roofing leads launch within 21 calendar days of a completed kickoff. Plans for roofing leads run on a 12-month term, with advertising spend paid directly to the platforms. Local Services Ads for roofing leads depend on eligibility and availability. Call (915) 881-9119 to talk about roofing leads.
Trade school
$4.48per enrollment lead, 304 leads in 30 days
Bilingual Facebook ads for a welding school, built around a free tour and payment plans.
Read the case study
Auto dealership
$1.6M to $2.9Mgross sales per month, approximate
A dealership that was spending on ads with no way to measure them. We fixed the system first, then the campaigns.
Read the case study
Good questions deserve clear answers
Before we build together.
Bedrock Digital is based in El Paso and serves businesses nationwide. Strategy, creative, advertising and web development work together around your goals.
What does an exclusive inquiry mean?
Inquiries generated through your campaigns go to your company. Bedrock does not resell them. A homeowner can still contact another roofer independently; exclusivity is not a guarantee of a sale.
Will one roof pay for the program?
That depends on contribution per completed roof and total marketing cost. A signed contract is not the same as profit. Use the calculator and your actual job costs before deciding.
Do you promise insurance approvals?
No. Campaigns can offer a roof inspection and documented findings. Coverage and claim decisions belong to the insurer, and your advertising should reflect your actual services.
What does the free growth plan include?
A fit conversation, an initial look at your market, a priority offer, and the numbers needed to judge a campaign. We separate verified account data from estimates. There is no obligation to purchase.
Is advertising spend included?
No. Management and advertising are separate. You pay the platforms directly, in accounts you own. Actual budgets follow your market, capacity and economics, and we agree on them before anything launches.
How long is the partnership?
Plans run on a 12-month term. Launch, creative testing and longer buying cycles need time, but lower costs are never automatic. Review the scope, total commitment and reporting milestones before signing.
Who owns the accounts and website?
Your business retains its advertising accounts and customer records. The website is included in the plan; delivery, ownership transfer, third-party licenses, and offboarding are documented in the agreement.
See if we are a fit
Your next move. A clearer plan.
Tell us what you want to improve. We will use the first conversation to define your priority and identify the next useful step.
Best fit: Established roofer, available production capacity, a reliable inspection process and someone responsible for lead response.
No commitment to purchase. No automatic enrollment in a marketing list.
How this request uses your information
Your details go to the Bedrock Digital team in El Paso and nowhere else. Sending this form does not opt you into promotional calls or texts, and we do not sell or share lists. No commitment to purchase.