Auto dealership
$1.6M to $2.9Mgross sales per month, approximate
A dealership that was spending on ads with no way to measure them. We fixed the system first, then the campaigns.
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Case study · Winton Homes · Home builder
Winton Homes: 281 home-buyer leads at $11 to $14 each.
Winton Homes (Winton & Associates) builds homes in El Paso and Las Cruces. We ran two Facebook lead campaigns built on short video walkthroughs of finished homes and an instant form that qualifies buyers before a salesperson ever calls.
This Winton Homes case study follows Winton Homes (Winton & Associates), a home builder in El Paso, TX and Las Cruces, NM. In this Winton Homes case study, the goal was to fill the sales team’s calendar with qualified buyers for new homes while keeping the cost per lead low enough to run every month.
Bedrock Digital ran two Facebook lead campaigns built on short video walkthroughs of finished homes with a move in now, pay later offer. Each ad led to an instant lead form with 7 qualifying questions, starting with the buyer’s preferred area, so buyers were qualified before a salesperson ever called. The two campaigns were tested side by side, with budget moved toward the lower cost per lead.
The result was 281 leads from two campaigns: 143 leads at $11.09 and 138 leads at $14.22 per lead, with 125K impressions on about $3,500 in spend, according to Meta Ads Manager. Every number in this Winton Homes case study comes from that account.
Read this Winton Homes case study next to our social media advertising and Google Ads management pages, or return to the Bedrock Digital homepage. Want a Winton Homes case study of your own? Book a strategy call or call (915) 881-9119.
The lead and spend figures in this Winton Homes case study are exactly as reported in Meta Ads Manager.
Client website: wintonhomes.com
Winton Homes, El Paso, TX and Las Cruces, NM
281
leads from two campaigns
$11.09
cost per lead on the better campaign
125K
impressions on about $3,500 in spend
Source: Meta Ads Manager: 143 leads at $11.09 and 138 leads at $14.22 per lead.
The brief
Winton Homes case study: where the builder started
- Fill the sales team’s calendar with qualified buyers for new homes in El Paso and Las Cruces
- Keep the cost per lead low enough to run every month
What we did
What Bedrock Digital built for Winton Homes
- Short video ads walking through finished homes with a move in now, pay later offer
- Instant lead forms with 7 qualifying questions, starting with the buyer’s preferred area
- Two campaigns tested side by side, with budget moved toward the lower cost per lead
Services used
The services behind the numbers
Meta campaigns built around your offer, tested weekly and scaled only when the cost per lead holds.
CNC manufacturing
$1M/yrcontract from Google Ads leads, within 3 months
A CNC manufacturer serving energy, medical and aerospace customers. A rebuilt site and hyper-targeted search ads brought in the right kind of lead.
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416 N Stanton St, Suite 701, El Paso, TX